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D&D Fans Brace for AI Invasion: Hasbro CEO Predicts AI’s Role in Future Campaigns
Wizards of the Coast is cautiously embracing AI for Dungeons & Dragons, despite past controversies. CEO Chris Cocks believes AI can enhance campaign and character development, but stresses the importance of responsible use and clear labeling of AI-generated content.

Hot Take:
Looks like Dungeons & Dragons is rolling a natural 20 on AI integration, whether the community likes it or not. Brace yourselves, adventurers, the future of tabletop role-playing might just be in the hands of robots!
Key Points:
- Hasbro is heavily investing in AI for Dungeons & Dragons and Magic: The Gathering.
- CEO Chris Cocks claims that AI usage is already prevalent among D&D players.
- Hasbro seeks to use AI for both internal development and user-generated content.
- Wizards of the Coast has policies against using generative AI tools for official content.
- Past controversies include AI-generated imagery in D&D and Magic products.