Adobe Firefly Unveils AI Video Model: Hollywood Directors, Watch Out!

Adobe Firefly is introducing a new “Video Model” this year, allowing the AI platform to generate short videos on demand. With “Text to Video” and “Image to Video” components, you can create clips via text prompts or animate still images. Adobe emphasizes the AI was…

Hot Take:

Adobe just dropped the mic with their latest Firefly update, promising to turn your text and doodles into stunning videos. It’s like giving Picasso a GoPro and asking him to shoot a TikTok. Watch out, Spielberg—you may just get replaced by a keyboard and a mouse.

Key Points:

  • Adobe Firefly introduces a new “Video Model” featuring “Text to Video” and “Image to Video” components.
  • Users can generate short videos using text prompts or animate still images.
  • A third tool, “Generative Extend,” will be available exclusively for Adobe Premiere Pro as a beta.
  • Adobe emphasizes that Firefly is “commercially safe,” trained on public domain or licensed content.
  • No final release date for the “Video Model” yet, but interested users can sign up for notifications.

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