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Keurig’s Recycling Fiasco: When Coffee Pods Get Caught in the Greenwash
Keurig’s recycling claims were brewed a bit too strong for the SEC, leading to a $1.5 million penalty. Turns out, not all corporate recycling claims are as green as they seem.
Hot Take:
So, Keurig’s recycling claims were about as accurate as a bad weather forecast. Who knew those little coffee pods were brewing up such a storm of misinformation? It’s time to wake up and smell the plastic!
Key Points:
- Keurig’s claims about the recyclability of its coffee pods were found to be misleading by the SEC.
- The company agreed to pay a $1.5 million civil penalty and to cease and desist from making such claims.
- Keurig did not disclose that major recycling companies were not accepting their pods.
- The pods were initially made from No. 7 plastic but later switched to No. 5 plastic, which is still difficult to recycle.
- Greenpeace found that only one U.S. recycling facility accepted coffee pods in their survey of 375 facilities.
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