Shop Safely or Get Scammed? How AI and Cybersecurity Are Reshaping the Online Shopping Experience

Are we trusting AI with our data or just setting ourselves up for a digital heartbreak? Zendesk’s report reveals a CX love triangle: consumers, cybersecurity, and the flirty advances of generative AI.

Hot Take:

Looks like consumers are shaking in their digital boots, fearing the online boogeyman of scams while businesses are all "Hold my data, I got this!" with their AI shields up. Zendesk's report is like the Gandalf of customer experience, proclaiming "you shall not pass" to cyber threats, but the customers are out here feeling like Frodo, not quite sure if Gandalf's magic is enough to keep their precious data safe.

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